. Emplifi is helping global brands and agencies transform marketing, commerce, and care experiences, and achieve business results. Manage your account, check notifications, comment on videos, and more. From there, select Analytics. Understanding when your followers are most active is one of the best ways to discover yourbest time to post, which can be a great way to guarantee more interactions straight out of the gate. Open your TikTok profile in the bottom right corner of your phone. The average engagement rate on TikTok is approximately 18%. No matter what, do not give up! In the app, click the three lines at the top right of the screen to open "settings and privacy." Then, click, "business suite." There, you will find "analytics." You will need to have at least one public video posted before you can start to view your analytics in the business suite. TikTok influencer marketing reporting. Now that we have foundational data, a better understanding of the TikTok user experience and an initial grasp on our audience's creative preferences, we'll begin developing net-new content made specifically for TikTok. The main analytic categories youll want to explore in TikTok can be found under the overview tab. Hit the hamburger menu (the three lines in the top-right corner) to access Settings and privacy. Average Watch Time: How many seconds your video was viewed for. We will highlight three of the most common ones, reach, impressions and engagement. From there, you can add a business website and email to your profile. AQS Other data of the report is getting recalculated every 30 days to detect new trends and behavioral patterns. Like any social media platform, there are several metrics and performance indicators available on the app. Was your target audience even online then? "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more brand-safe' compared to other forms of traditional media," said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email. Alright, now let's find and evaluate your analytics. Industry-leading courses and certifications to advance your skills. Having such a big, diverse, and engaged audience as TikTok has, puts the company in a great position to connect brands with audiences, it has high confidence that will find those brands' products and services useful and worth buying. 2020-2022 Emplifi Inc. All rights reserved. Copyright 2022 Socialinsider. Unloads. Assuming your content is engaging and audiences find it entertaining/informative, the number of TikToks you publish will correlate greatly with your accounts growth and impact. Additionally, the tag usage section can help you identify which tags may be redundant or too cluttered for you to stand out in a meaningful way. Like the above metric, you can use this information to create the best TikTok strategy - you know what your followers want to see, and what are their favorite songs, all you have to go is grab your phone and start filming. Where can I find TikTok analytics in HypeAuditor? The spikes in your follower growth graph will let you know which of your recently posted videos are doing well on the app and driving engagement and gaining followers. Use QR code. This metric reveals the amount of time people spend watching your videos, on average. There are different ways to calculate social media engagement rates, and TikTok is no different. Keep in mind that most engagement rate formulas include comments in addition to likes, so you shouldnt compare these results with those calculations. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. Its particularly valued by marketers for its great ROI (see below), and many consumers find content and recommendations from actual people, including influencers, preferable to overtly branded content. If this is your first time getting into TikTok, check out this TikTok guide for small businesses. Engagement . This is an extremely useful piece of information because you can see the dates in which your audience is active and the times your audience is the least engaged on TikTok. As its name suggest, here you can see where the traffic to your posts comes from, or in other words through which ways have people ended up viewing your posts. If you want to set up Google Analytics on your eCommerce store or your blog website I'm here to help you I provide digital marketing services like Google ads Facebook ads tik-tok ads and much more safety check . If youre a social media manager or business owner, TikTok is probably just one of the many social platforms you post content to. That's good, but if you want to create a TikTok marketing strategy, you need more data. a) User friendly: the key strength of this application is its user-friendly application. Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment. Answers to all your questions about Hootsuite. The result is then multiplied by 100. Or rather, anyone who has a TikTok Business account. If youre looking to grow your audience (and see more action in the Followers tab), consider creating content with more universal appeal. A tiktok analytics tool is a software application that tracks an influencer performance on TikTok for free. And the price is right (its free). Another way to view analytics on TikTok is to tap the individual post. Emplifi and Empathy, amplified. are trademarks of Emplifi Inc. All product names and logos are trademarks or registered trademarks of their respective owners. For instance, you might tap different influencers for a branded challenge. 3. Also, think about the day and time you posted. If you want to see your TikTok analytics for an individual post, tap on the video thumbnail to open its unique dashboard. The total number of videos published is a metric that shows how many videos an account has posted over a specified period of time seems basic, but on a platform like TikTok this can often be your north star metric. I think this is the most important TikTok KPI because you can see what your followers want to see, and replicate that content in your own way. Social media success is a marathon, not a sprint. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more brand-safe' compared to other forms of traditional media," said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email. Analisa.io provides features like campaign reporting, follower demographics . TikTok analytics will start recording data after you switch to a Pro account, so you will not be able to see data from the past. This allows the artist to evaluate their performance and work on improving, by giving them the necessary data. 1,516,974 Follower Impressions. Source: TikTok. To change your account to a business account, on the app, click settings, manage account, and then switch to business account. Alright, now lets find and evaluate your analytics. Exolyt. Traffic Source Type: Where did people find your video? For a hashtag strategy, consider using a mix of both broad and niche tags. This is important to know because, depending on the people who follow you (male or female), you can create different content types. 3. At the top of the Content tab, you first have the video posts section. Trending Video Views shows your top 9 videos with the fastest growth over the past 7 days. Now, define the analyzed period and click Load. November 15, 2022. If the influencers you work with on TikTok use a set of recurring hashtags, it may be worth noting the growth of those as well. If your audience is between 13 and 35 years old, start planning a TikTok marketing strategy. Use phone / email / username. Shares are also a good indicator because, in this way, your content can reach more people and be seen by a broader audience. Learn how to put your content in the spotlight. Select a featured category for your account: public figure, music/dance, personal blog, education, media, entertainment, sports, etc. COPYRIGHT 2022 PLANOLY ALLRIGHTSRESERVED, Understanding TikTok Analytics: What Marketers Should Know. Divide this number by the accounts total number of followers. With Socialinsider's TikTok analytics feature, you can analyze your performance for more than seven days, and select the time range you need. The higher your reach means the more people saw the content. Benchmark every post's performance. Log in to TikTok. If youre looking for advice on how to gain more (real) followers, weve got your back. to learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. If you don't have a TikTok Business account, it's free and straightforward to make the switch. The Storyclash TikTok feature helps with finding new influencers as well as tracking the TikTok influencers you already work with. From there, youll be able to see the number of views, related hashtags, and some of the top videos that use the tag. Continue with Apple. Its YouTube, but for short-form content., Because of the apps popularity among younger demographics, brands have been flocking to the app in a bid to reach this coveted and often difficult-to-engage market. Tap or. Over time, youll be able to compare engagement rates over a previous period and assess whether or not your engagement rate is improving, and diagnose why or why not. Also, module has to be enabled under TikTok For Business in the Adjust dashboard. It's how TikTok's algorithm detects what you're posting about and who may be interested in viewing it. It is important to note that a single person can see a post more than once. This data is available within a few hours of publishing your content. This site is a popular choice for the monitoring of analytics for both TikTok and Instagram. [STUDY] Reels vs. TikTok: Which Is the Best-Performing Platform? All rights reserved. Tap "analytics" and view the metrics. TikTok Ads Cost Statistics Average Tiktok engagement rate - 5-16% Average TikTok Ads CPM - $10 The number of times posts with a given hashtag have been watched. In fact, many people saw the platform as simply a place to watch silly videos and waste time. Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences. Accessing analytics If you want to access analytics, simply head to your profile, tap the three dots, choose "Creator tools," and select "Analytics." Checking your analytics If you didnt post within 7 days, youll see an empty dashboard, encouraging you to post more. We're breaking down everything you need to know about TikTok Analytics you'll be a data pro in no time. Its not hard to see why Alex Williams, founder of Hosting Data UK, shares his observations about the app in regards to the impact it has on its younger user base: [The app] has made internet stars out of local teens and young adults next door, with this market using the app from everything from seeing entertaining videos, joining challenges, and even learning about stock trading platforms and other educational content available in bite-sized pieces. This tab displays insights on live videos you have hosted within the last week or month (7 or 28 days). As a writer, adjunct professor, and baker, she makes sure to add value to whatever she creates. TikTok analytics defines engagement as the sum of video views, profile views, likes, comments, and shares. This Tiktok metric shows your best nine performing posts, that had the fastest growth in viewership over the past seven days. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. here's a complete guide with TikTok metrics and definitions. The analytics for each post shows everything you need to know about its performance. Although Brand24 is not a full-scale TikTok analytics tool, you can use it to track the usage of your hashtags on TikTok, along with Twitter, Instagram, and Twitch. Click Search and select the account of interest with the Select button in the list. But first, make sure that you are set up with a business account. The hottest social media app on the market is TikTok, where its estimated that there are a billion active users as of February 2021. Founder & CEO of MikMak, eCommerce enablement and analytics platform for multi-channel brands 6d This site allows anyone to search a user of Instagram or TikTok by entering their "@profile" or can search by hashtags. Since like and comment metrics are visible on the platform, you can easily see how your TikTok metrics compare with other accounts. If you plan to download your analytics data, you can only do this from the desktop dashboard. And those precious analytics are all yours. This is a key metric to track when working with TikTok influencers, as you can see if theyre constantly growing their accounts as well so you partner with creators that can provide good ROI well into the future. Once Pro Account is activated, youll find a new analytics button under your account options. Its critical to note that TikTok does not work like most social media applications the applications algorithm is not chronological and if a piece of content performs well over time, it will continue to be shown to users long after the initial publish date. Continue with Google. From your profile page, open the Privacy and Settings tab. Some quick checks are: Watched Full Video: Did viewers watch your entire TikTok? It is helpful because it can give you an idea of how involved the TikTok users are with your brand. Try repurposing it with a fresh caption and some new video features. In October alone, our TikTok impressions exceeded our Q2 monthly average by 121% and monthly engagements hit an all-time high. Visit the Followers tab to learn about your audience. To see how many views a hashtag has received, search for the hashtag in the Discover tab. NOTE! This is a useful TikTok KPI because you can see the days that you've published content and discover whether your TikTok content was engaging enough to bring new followers to your brand or not. How to Take a Social Media Break as a Social Media How to Get More Views on Instagram Using Reels, How to Make Money on TikTok: 3 Monetization Tips, 5 TikTok Hacks to Make Creating Content Easier. How to Use TikTok for Business: A Step-by-Step Guide, How to Advertise on TikTok in 2022: An 8-Step Guide to Using TikTok Ads, 12 TikTok Tricks You Need to Know (Beginners Start Here! Although TikToks native analytics tool helps gather data for your TikTok profile, it doesnt give you insights about the performance of other profiles that you don't own. (Thats 30 days more than people who dont read popups get.). If someone stops at one of your videos to leave a comment, be sure that person will soon return to your profile. From here, you can see videos that are popular among your followers. Tap the three dots on your profile again, go to 'Manage Account,' then under 'Account . I set up the campaign to be pretty broad in reach, just so that I could see which audiences converted and then narrow focus in subsequent campaigns. To avoid missing out, regularly check in to report your progress. Founder & CEO of MikMak, eCommerce enablement and analytics platform for multi-channel brands 5 d Trusted by employees at 800+ of the Fortune 1000. $2 million+ saved in support and operations costs, 61% increase in social media engagement with conversation-first content, 60-minute faster response time to incoming social media messages, Your resource center for everything marketing, customer service, and CX. How to Analyze TikTok Accounts in Popsters Paste into the search box the full link to the competitor account that you want to get statistics for. Before launching in and posting your first TikTok, it is beneficial to understand the platform in more detail as well as list out the analytics youll want to pay attention to. JoinLaters 10-day Challenge! Add your phone number: you'll receive a verification code. If your brand is new to TikTok, analytics can take some of the guesswork out of your TikTok marketing strategy. 2. (Is bulldozertok a thing?). Now that you understand content strategy, let's dive deeper into TikTok analytics. What is TikTok's influencers average engagement rate? #portablepowerstation 4,909 Total Engagement. Utilize these metrics to help create your own averages and benchmarks. Reach is the total number of unique people who see your social media content. The fast influx of brand dollars to retail media has led many to rush to . The follower growth metric is a specific indicator that can tell you how your account is growing on shorter time frames, even hour by hour. Go to the "Settings and Privacy" page in your TikTok. TikTok marketing campaigns can be very successful and can increase your brand's exposure in no time. It also provides information about each post, including metrics like views, likes, comments and shares. The Follower tab provides information about your followers, including a breakdown of gender as well as what part of the world theyre viewing from. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020! You can do this by tapping on the song and then pressing the bookmark icon. But of course, because of the temporary nature of hashtags, its important to track hashtag growth more regularly that you would, say, follower evolution. Insights available to TikTok Business accounts can inform everything from when you post to what you post. Some social media sites have the potential for content posted there to spread virally over social networks. Any statistics or statements included in this article were current at the time of original publication. According to TikTok, these accounts offer creative tools that empower businesses to think like marketers but act like creators. Sneaky! This post will help you set up your goals and plan your content so that when you do start measuring your analytics, you have a clear idea of what you are looking to achieve and what you need to do to make it happen. This TikTok KPI shows a cumulative amount for the time people have spent watching your videos. And yes, TikTok is popular for its fun, scrappy content but that doesnt mean you dont need a strategy in place! If you use Tiklytics, you will be able to easily measure how your audience interacts with your content. If you want to see your TikTok analytics, the first thing you have to do is switch to a Pro Account. 1. Follower countshows you how many total followers you have as of the 7-day reporting period and how many followers youve gained or lost week over the week. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more Rachel Tipograph en LinkedIn: As retailers sell more ads, marketers' frustrations and fears grow Hover over your profile picture in the top right. This one word analytics can be the difference between success and failure on LinkedIn. This section tells you where your audience found your content as a percentage split. TikTok Full Analytics Displaying graphs of bloggers' statistics directly on the Tik Tok web page. Knowing what's . How to check your TikTok analytics in Hootsuite. TikTok account overview analytics Video views This area shows you a bar graph of how many views your videos have received in the last 7 days. Put hashtags into the post or as the first comment below your post. This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts) and shares (Shorts). Here, you can see how many views your video had and how many people liked, commented, and shared it (was this a good post?). Analisa.io - Analyze TikTok Influencers Profile. Views, Likes, Shares: Is your content resonating with your audience? This also increases impressions by 40.56%. If working with multiple influencers, you can ask one to post their sponsored video on the first week of the month, and the next influencer to post on the following week. NOTE:TikTok showcases data across all accounts as UTC timing, so keep that in mind when youre reviewing. From here, you will discover your total video views, profile views, and follower count. The term is an analogy to the concept of viral infections, which can spread rapidly from individual to individual.In a social media context, content or websites that are 'viral' (or which 'go viral') are those with a greater likelihood that users will re-share content posted (by another . The fast influx of brand dollars to retail media has led many to rush to . From your desktop, you can download a CSV file with your metrics. Accessing Analytics. Keep reading, (and watch our video!) TikTok engagement rate is calculated as the sum of likes, comments, and shares on the post divided by the video views for a certain time range. Looking to level-up your TikTok skills? Tune in to ourFREE 30-minute TikTok workshopwhere we chat through everything you need to grow on TikTok! From here, you can dive even more in analysing your TikToks content performance, by taking a closer look at the following TikTok KPIs. TikTok analytics are the key to stepping up your TikTok strategy. Title. Genderanalytics showthe total distribution of followers by their gender. After many TikTok creators asked for greater insights, the popular app debuted TikTok Pro Accounts a free account upgrade that allows you access to juicy data you can use to grow your account. Try Hootsuite risk-free for 60 days. This type of TikTok analytics is extremely helpful because not only does it show you the frequent times and exact dates in which your audience is active, but you can see the times your audience is the least active on TikTok. And there you have it, our ultimate guide to TikTok analytics! So now that you have an idea about social media metrics specific to TikTok, you can dive into your analytics and see if the time youve spent making TikTok content is paying off or if you need to adjust. Schedule posts, learn from analytics, and respond to comments all in one place. TikTok Tips for Brands: How Influencers Can Generate Sales & Millions of Impressions. The fast influx of brand dollars to retail media has led many to rush to . Post a Comment . This is a rich data source that gives you insight into what content people want to interact with. According to TikTok, featuring an offer in a video ad increased impressions by 67.4%. TikTok Analytics: 6 Metrics to Track and Measure TikTok Analytics 101: 6 metrics marketers should be measuring The hottest social media app on the market is TikTok, where it's estimated that there are a billion active users as of February 2021 . However, in recent years, big brands are starting to pay attention and now see TikTok as a viable social media platform for more than just fun. Of course, the higher the engagement rate, the better. In addition to key audience demographic stats, you can also see your followers interests, making this section a good source for content inspiration. Your TikTok account will now reload a Pro Account with access to TikTok Analytics on mobile and desktop. Top Territoriesshows where your followers are located by country as a percentage breakdown. This is under Settings -> Partner Setup -> Add Partners. The Overview tab offers a summary of the following metrics: From the Content tab, you can measure video performance. Video Posts. Click the three lines in the top right corner. Here's a list with all the TikTok data you can track using Socialinsider: If you want to understand these KPIs better, here's a complete guide with TikTok metrics and definitions. When looking at your influencer or partner accounts, this metric is critical as well because even if you are only providing the budget for a few pieces of content, its important that the influencers you partner with are actively and consistently drawing an audience. Creating content is only the start. Learn the TikTok tricks that will help you stand out on the For You page with unique and engaging content. Total follower evolution is the number of followers youve gained over a 30-day period. External apps provide even more data including upcoming trends, metrics on hashtags, and analytics on other creators and brands. Lets dive in. This means that by investing and partnering with creators who are rapidly growing their audiences, the ROI of your influencer marketing campaigns can increase over time. Open the Settings and privacy menu by tapping the three lines in the . Anyone can go viral on TikTok, regardless of follower count. This percentage only compares your data from the previous 30 days, so if you want to check your evolution in a span of a few months or a year, youd best download each months data and plot them out on a separate spreadsheet for easy measurement and tracking. If you want to know how to see analytics on TikTok, just head to your profile, tap the three dots, click 'Creator Tools,' then 'Analytics.'. As I said earlier, from the native app, you can see your TikTok insights only for the last seven days. You can also use the average time watched (and compare it to the total video time) to do an average completion rate for your video further seeing if your videos are maximized for loop ability and repeat viewers. Profile & Competitor Analysis Analyze social activity and performance of your own and competitor's Instagram or TikTok Profiles & Hashtags Follower Demographics & Authenticity Find out Age, Gender, and Location of Instagram Profiles' Followers, while measuring Quality & Authenticity to minimize fraud. We hope our 2023 social media trends report serves you well in the midst of a . Add the third-party click tracking URL to your click event tag. Include Closed Captions Now we've gone through TikTok's Overview analytics, we'll now be taking a look at the next tab which is the Content tab. Now that youre an expert at TikTok analytics, this is a great time for you to assess your performance. Thats why checking your TikTok analytics (and understanding them) is so important. Also, you can see a gender split and a percentage analysis of your audience by location. Emplifi gives you everything a modern enterprise needs to close the CX gap. With over 1 billion active accounts, every TikTok user has the potential to reach an enormous audiencebut not everyone does. and poof UNKNOWN #dachshund #wienerdog #Miniaturedachshund. The Followers graph shows your total follower count over a 7- or 28-day period. From the insights gathered, you can follow up on your profile growth. What types of videos are resonating and what types arent when looking at sponsored posts from influencers?). Engagement is a metric that looks at user activity such as likes, shares and comments on posts. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to . Once you make this change, you'll need to give it some time for data to aggregate. Hashtag growth is a great way to track any branded hashtags you create for a campaign. Then, select your TikTok profile from the dropdown menu at the top of the page: Note: Starter plan users can view data from the last 3 months, and Growth and Advanced plan users can view data from the last 12 months. We all know that taking a look at your competitors is useful - that's why you need an analytics tool like Socialinsider. Schedule posts for the best times alongside your other social media channels. In this post, we'll uncover how to track the performance of your videos on TikTok. A positive rate means the accounts activity is steadily growing, which is a good metric for TikTok creators to have. Under Account, choose the Creator Tools tab. This allows him to evaluate various statistics and analyze how followers and content develop. When its time to post, everything is sent to your phone! While TikTok's insights may seem simple at first, once you dig deeper, you'll uncover a helpful range of metrics and information to help you . Each time the post shows up on the feed, that is considered an impression. From your mobile device: Open the Privacy and Settings tab from your profile page. The fast influx of brand dollars to retail media has led many to rush to . Method #1: Use Hashtags In Your TikTok Videos Use TikTok's hashtag feature to your advantage. Impressions By Day Filter Is Valuable For Optimizing Your Content. This gives great insights into what videos are trending now, even if they were published before the 7 day time frame. oop, i don't have tiktok loooool but follow me on insta instead: http://www.instagram.com/brizzyvoicestwitter: http://www.twitter.com/brizzyvoicesfacebook: h. Because TikTok operates a little differently than other social media platforms, getting to know its analytics might take some time. This tab shows which of your videos have been the most popular within a selected date range. While all of them are useful, we want to shed light on the 6 most important TikTok metrics you should be measuring when managing your TikTok marketing strategy. TikTok originally launched in 2016 and didnt receive much recognition at first. In regards to paid advertisements where exact attribution is possible, the use of a financial reporting application like FreshBooks is necessary to get a precise measurement of ROI. ICYMI: You can nowplan and schedule TikTok videoswith Later! If your brand is on TikTok, this is a metric to look out for when analyzing your content strategy. You can also see how many people have viewed your profile (did what you posted lead them to be more interested in you?). Here you'll be able to see your reached audience and the top locations of your viewers for a post. Learn how to set up a TikTok Business Account and create a winning strategy on the billion-user platform. In the app, click the three lines at the top right of the screen to open settings and privacy. Then, click, business suite. There, you will find analytics. You will need to have at least one public video posted before you can start to view your analytics in the business suite. Did your video have a descriptive caption? TikTok offers creators the chance to monetize through live videos and gifts. The total number of times your videos were viewed shows you that your strategy works, and people are seeing and engaging with your TikTok content. This TikTok metric could be used for a rough estimate of average engagement. Your TikTok Analytics Overview does exactly what it says on the tin: it gives a good overview of how your account is performing. TheImpressions by day filter will help . Get serious about analytics for your content. While TikToks insights may seem simple at first, once you dig deeper, youll uncover a helpful range of metrics and information to help you better connect you with your TikTok community. From here, you can see your video views from the past 7 or 28 days. If the challenge goes viral and gets loads of participation from other TikTok users, thats a great sign of the performance of your created hashtag and overall campaign. Get powerful insights to fuel your social media marketing and care strategies. This gives enough leeway for you to isolate changes in your follower growth to individual partners. Hover over your profile picture in the top right. Track the right metrics, and youll be able to hone in on the tactics that really work (and tell hype from reality). In the Overview tab, you can see analytics from the last week, month, or two monthsor, you can choose a custom date range. These are the two primary formulas marketers use: ((Number of likes + Number of comments) / Number of Followers) * 100, ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100. What is more, you can see what the average watch time is for the video; did people like it or leave it? To configure your account as a Pro, you have to go to settings in your TikTok profile by pressing the three dots that appear in the upper right corner. 4. How to check analytics on Tiktok On mobile: Go to your profile. Why are my TikTok ads not receiving impressions, clicks etc.? Research and insights that will help guide you to success on social. This is a really good tool to use to see how your community is finding your content whether its from your personal profile, the For You page, or Following tab. If you have a business account, you can follow the same steps or get to the same page the following way: Go to your Profile. TikTok Analytics is a valuable tool for content creators to measure their engagement and see details about their followers. Find out what kind of content your audience likes best. TikTok Analytics: What They Are & How to Access Them. This is just one way you can make money on TikTok (and theres three more strategies here). Tap Switch to Pro Account and select Creator or Business. Impressions are how many times a post shows up on a timeline and does not take user activity into account. Once youve set up your Pro account, go to Settings and click "Analytics.". This metric helps you understand whatlocationis your top-performing. From the left side menu, click Analytics. Want to learn more about growing your TikTok account and planning your content? #ecoflow 14,053,400 Total Follower Reach. Older. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. For example, you can use Pinterest Analytics to see which of your Pins generated the most impressions, and which ones drove the most clicks to your . There are three main categories TikTok displays on your account dashboard: Overview, Content, and Followers. For instance, foryoupage is a popular hashtag on TikTok, but a related and even more popular hashtag is foryou.. If you find that the content isnt doing well, you can make some adjustments to help. Analisa.io is free-to-use by . An overview of the search results will appear in the Top tab. Allie Teegardin is a contributing writer at PLANOLY. The majority of TikToks user demographic in the United States consists of teens and young adults between the ages of 18-30, and because theyre one of the most active and engaged groups in the digital space the app is one of the most effective platforms for companies looking to engage younger audiences especially through TikTok influencer marketing campaigns. We suggest taking a look on desktop by tapping the upper right tab, and selecting View Analytics.. #ecoflow 242,191 Total Engagement. It may take some time to find what works and when you do, do a whole lot more of it! The higher the percentage, the faster your growth in that 30-day growth period. 14,073,600 Follower Impressions. With these insights, you can double down on whats working and try to fix whats not. On desktop, you can access the Analytics page by hovering over your profile photo in the upper-right corner of your screen and clicking "View Analytics." You can also download and export your Analytics directly to your computer when you access TikTok from your desktop device. TikTok is one of the latest social video apps with the highest traction ever - beating Instagram, Facebook and Snapchat - that allows users to share short videos. The fast influx of brand dollars to retail media has led many to rush to . TikTok; Create Free Account Continue as. Once data starts populating, you can dive into your account insights. On a weekly basis, keep track of the Videos and Sounds your followers have watched the most (in addition to your own content and audience metrics). Schedule posts, analyze them, and respond to comments from one easy-to-use dashboard. To see how your TikTok account is performing alongside all your other social channels, Hootsuites detailed reporting dashboard might be just the thing for you. For a back-of-the-envelope estimate of an accounts average engagement, try the following. Apps like Tiklytics can tell you detailed statistics about each hashtag, including average views, comments, likes, shares, and the engagement rate that specific hashtags have garnered. Cross-promote Don't just stop at Tiktok influencers. Youll find performance stats, including: The Analytics dashboard also includes valuable information about your TikTok audience, including: You can use this information to schedule TikTok posts for the best time (a.k.a., when your audience is most likely to be online). Tag usage is a helpful metric when youre trying to find related hashtags and want to see their performance on the app. Other metrics to track here include your total followers. If you are using TikTok to promote your brand's message, one of the first TikTok metrics you should keep an eye on is video views. Then, follow these steps: Manage my Account > Switch to Pro Account There you choose what type of content creator you are and you are all set. Start adding your accounts. Leverage TikTok trends One of the simplest ways to increase TikTok engagements and video views is to anticipate emerging TikTok challenges and trends. Here you can see detailed insights about the content you post. It is also a tool that measures the buzz around your brand, product, or keyword. We have a whole blog post dedicated to doing just that! "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more brand-safe' compared to other forms of traditional media," said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more brand-safe' compared to other forms of traditional media," said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email. Your TikTok videos can sometimes see a spike in views days, weeks, or even months after its posted, so dont rule out every post as an immediate low-performer! Within each of those categories are sub-categories of analytics. Getting TikTok Analytics with a social media reporting tool. TikTok Content Analytics. TikTok is an app that features stickers, filters, and augmented reality (AR) to create engaging and catchy videos to share with friends and millions of other users. Many of our users who actively use Analisa.io on a daily basis for Instagram Analytics & TikTok Analytics include direct-to-consumer (DTC) brands, small-to-medium businesses, marketers & agencies . Select View Analytics. Once the module is enabled, Adjust will start forwarding the traffic to TikTok; refer to the Adjust Help Center for TikTok Ads link above and follow the steps. When your settings open, tap on Manage My Account and then Switch to Pro Account. The number of likes, comments, and shares per video will help you get a clear view of how your content is resonating with those who have seen it. In addition, you will create video content that better converts leads into sales. TikTok analytics: how to view them The tool currently works with TikTok completely free of charge. b) Creative content: it makes it more attractive to everyday users. Try it free today. There are many different metrics to look at. After many TikTok creators asked for greater insights, the popular appdebuted TikTok Pro Accounts a free account upgrade that allows you access to juicy data you can use to grow your account. You can now grow on TikTok FASTER with Hootsuite! TikTok advertising helps brands reach younger, content-hungry demographics. On theTrending Videostab,youll see which of your videos have been trending on the For You page (within this period) and the total number of views those videos have accumulated throughout. This shows where your video traffic is coming from by country (based on a percentage of views). From here, you'll see: Comments are great because they are like a validation that you are doing a great job. Highlights. Select "Manage My Account." Select "Switch to Pro Account." Follow the instructions to get started. Youll want a healthy mix of hashtags for your posts in order to get seen by as wide an audience as possible without wasting impressions on audiences that wont be interested in your business. Check out TikTok's 30 second TV commercial, 'Family Pairing' from the Consumer Software & Apps industry. High Performer social media analytics tool for brands and businesses. . TikTok Analytics Followers Data This is an extremely useful piece of information because you can see the dates in which your audience is active and the times your audience is the least engaged on TikTok. TikTok Pro Account to start taking advantage of them! On theVideo Poststab, you will see the top 9 videos (that you posted within 7 days) with the fastest growth in views. Continue with Twitter. Bonus: Get a free social media analytics report templatethat shows you the most important metrics to track for each network. Currently, only 3.21% of TikTok's top videos do this. From idea to post - PLANOLY is your go-to planner for TikTok, Instagram, Facebook, Twitter & Pinterest. Alternatively, you can use the hashtag growth metric to track the top-performing hashtags on the platform for ideas about the type of content to create and trends to follow. Each day well show you a new TikTok skill or hack that you can use on your own TikTok feed: The best social media marketing platform & link in bio tool. Tap Analytics. It respresents the number of times a post has been viewed. Follow these easy steps to switch to a Pro Account! The profile Overview tab is useful to understand how properly your TikTok profile is doing. From your TikTok profile, you can see a grand total of the number of likes youve seen on all your content. Not only will this be a great source of inspiration, but it will also be a place for you to discover popular themes, Sounds, or hashtags to use in your upcoming content. #dogsoftiktok #gardening #dachshunds #fy #gardendog. Using hashtags that are particular to your audience is one way to go about it. This includes: ote:Some analytics features require you to have over 100 followers to access the data. Get insights on any account profile or video. This is a great place to see if you have any slow burner content. Follower Activityshows your follower activity based onwhat time your followers are most active on the platform. Average Watch Time: How long do people spend watching your videos? Analisa.io is an AI-powered social analytics tool that provides Instagram Analytics & TikTok Analytics to businesses of every type and size from small-to-medium sized businesses to enterprises. When working with influencers, you can use their average engagement rate per post as a metric to vet whether or not they would be worth the ROI - an influencer with a smaller audience but a higher engagement rate could be a far better investment than a more prominent influencer with millions of fans. TikTok is a one-of-a-kind social media platform where the potential to go viral can skyrocket your brands reach and engagement. Select the "business suite" option. Have you made the most of the video enhancement features on the TikTok app. Download Citation | Strategi Marketing Public Relations Coffee Shop X di Masa Pandemi | The growth of the business world today has increased very rapidly and is undergoing continuous metamorphosis. First, dont totally give up on the content! Engagement is a big part of measuring the success of any social media campaign, and the Average Engagement Rate/Post metric is a critical overview that gives a glimpse into your campaigns performance at every level so you can adjust your strategy accordingly (What trends are worth joining in on when it comes to your brands target audience? To go into even more detail about the performance of your content and follower growth and behavior, youll want to click either the content or follower tab. This dashboard also includes key viewership metrics, such as: Total Play Time: The all-time data for how many total hours, minutes, and seconds this piece of content was viewed. Exolyt is a TikTok analytics tool for social media managers, digital agencies, influencers, and TikTok marketers. If you're looking for a way to build a campaign strategy based on a competitor's strategy or a similar account's successes, this is the tool for you. 47 Social Media Statistics Every Marketer Should Know, Everything You Need to Know About TikTok Ads, 10 TikTok Ideas For Your Next Viral Video Post, TikTok Analytics: What They Are & How to Access Them, TikTok Analytics:Individual Post Performance. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more brand-safe' compared to other forms of traditional media," said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email. Under your photo - click "View analytics". Broad tags can include things like comedy or skit while niche tags are more specific, such as starbuckschallenge.. And don't forget: understanding the data will help you prepare an effective content strategy for your brand. Don't love the tool? STEP 1: Divide your total number of likes and comments by your follower count. It is primarily an effective method of monitoring your brand or product on the Internet. You can compare the performance between your own videos to keep growing and spreading your wings creatively. Under the Videos, Shorts, Live and Posts tabs, the key metrics card gives you an overview of your impressions. #portablepowerstation 6 Total Posts. There, you can see how many people have watched it, liked it, commented on it, and shared it. This is one of the most important elements of a social media campaign as it tells you what content is performing and where to direct your efforts, and money. By analyzing this TikTok KPI you can understand what type of content resonates best with your audience and what the users want to see more from you. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more brand-safe' compared to other forms of traditional media," said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email. To view the analytics for an individual post, tap on the 3 dots in the bottom right-hand corner and select Analytics.. Tracking and monitoring conversions and revenue increases that likely resulted from social media campaigns is critical to the success of your social marketing strategy. Mixing the words with the data is how a digital marketer should play the game of brands. . Interactive sessions with the brightest minds in social. "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more Rachel Tipograph p LinkedIn: As retailers sell more ads, marketers' frustrations and fears grow When you're ready to access your analytics, go to your account settings and select Analytics. Also, you can see a gender split and a percentage analysis of your audience by location. Learn the ins and outs of your Pinterest analytics dashboard, what the metrics mean, and how you can use them to build a winning Pinterest strategy. These analytics include follower count, how much time youve spent live, and how many Diamonds youve earned. Feedback and help. Make sure you save those songs to your ''Favorites'' so that you can use them later. TIP: TikTok Analytics only displays data for 28 days before expiring. But TikTok analytics go deeper: they allow you to measure weekly and monthly growth, total video play time, information about who is watching, and more. By now you should have a good overview of the benefits it can bring to your business, but if youre looking for even more tips, weve got lots of exciting TikTok resources to come! TikTok Analytics: This is the data a business account sees A TikTok Influencer usually uses a TikTok Business Account. In 2020 TikTok was the newest trend in social media, with more than 1 billion active monthly users, therefore becoming a must for every brand that wants to thrive in the online world. Stay on top of the biggest social media marketing trends! Use in-depth data to measure your social accounts performance, analyze competitors, and gain insights to improve your strategy. Influencer marketing is one of the most popular strategies a brand can adopt in the age of social media. Change up your schedule and see if that helps. Most popular TikTok impressions hashtags Copy. #ecoflow 6 Total Posts. Cancel within 60 days and you don't pay. Tiktoker's audience data from analytics: Demographics (locations and gender) Follower activity ( days and times being active) Videos followers have watched Last 7 days) Sounds followers have listened the most (Last 7 days) Conclusion Build the ultimate TikTok analytics dashboard to aggregate data from multiple accounts and measure individual post performance. Alternatively, you can work with TikTok influencers that are using the apps more popular hashtags in order to get your sponsored content out there within the tags context. How do you evaluate success on TikTok? "What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it 'more Rachel Tipograph on LinkedIn: As retailers sell more ads, marketers' frustrations and fears grow TikTok analytics, on the other hand, allow you to measure the growth of the user's video views weekly and monthly, as well as the amount of time spent playing video. Published. Thiscan help you understand whether youre actually reaching the target audience for your brand. Tiktok divides analytics into four categories: Overview, Content, Followers and LIVE. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Get expert social media advice delivered straight to your inbox. #impressions #art #artwork #modernart #westwacht. A massive difference compared to Instgram's 3.9% and YouTube's 1.6%. Get everything you need to find the right live video shopping solution for your needs. On desktop: Log in to TikTok. Or consider influencer marketing and partner with a relevant creator to gain exposure with different communities. Generally, youll want this number to stay above 0% as that alone means youre gaining more followers faster even as time goes by. Here, youll see a breakdown of demographical data for your followers! The distribution of your TikTok followers by territories. Display and download statistics for all videos from your TikTok account in one click. Campaign Reporting Save time. Head over to the "Manage Account" section. TikTok hashtags analytics for impressions. Open the Settings and privacy tab in the top right corner. Tips and tricks from the worlds most widely-read social media marketing blog. Now, lets dive deeper into TikTok and look at how to evaluate your content success there. c) Fast growth: This application has received a lot of attention from its fans and has grown significantly over the years. And thats me, a driven-born digital storyteller! Before we get specific with TikTok, lets look at social media analytics overall. As you review a TikTok campaigns performance, reach and engagement metrics will allow you to make informed assumptions regarding the number of people converted into paying customers via your efforts. Founder & CEO of MikMak, eCommerce enablement and analytics platform for multi-channel brands 6 . How To Set Up A TikTok Pro Account And Access Analytics Signing up for a TikTok Pro account is free and only takes a few moments. Select Creator tools. Here are some tactics to try that can help you. ), Choose the category that best describes your account. Follow these crucial tips and start creating your own winning TikTok ads. Whats most important to understand is what to do with the information you see on the analytics tab. On a desktop, you can download a CSV file for safekeeping. This indicator is particularly helpful for identifying hot trends on TikTok, so you can leverage these for virality. Over time, youll be able to toggle your timeframe and see a percentage that shows how much the accounts activity on the app has increased or not. Once you see the times that are the best, try uploading during those most active times. TikTok describes a unique chance for brands attending to drive more engagement with younger audiences in 2021. With TikTok you have the option to add music, play with a lot of filters, do challenges - in one phrase: you can promote your brands' messages in a funny and unique way. Those who do will cement their worth once and for all. We will take you on a quick tour of common social media metrics and then dive into TikTok analytics so your social media efforts not only play hard, they work hard as well! The LIVE tab shows the following stats for your live videos in the last 7 or 28 days. That's why checking your TikTok analytics (and understanding them) is so important. This is an incredibly helpful metric because not only does it showcase the hourly times on exact dates in which your audience is active and scrolling, but you can see the times your audience is the least active. When users search for relevant hashtags, your content will appear to them. Facebook; Twitter; Newer. In Q1 2020, TikTok generated the most downloads for any app ever in a quarter, accumulating an estimated 315 . But since its time-consuming to count overall comment totals, this formula can be used as a quick way to compare accounts in-house. I set up a campaign this weekend with a $70 daily budget and optimized lowest CPA, with the goal of conversions. Editor's Note: This article was originally published on socialbakers.com. But, if you are using TikTok to promote your business, you should know that in order to discover if what you are doing is right or needs improvements you must constantly check your TikTok analytics. #artlovers #unique #digitalart #contemporaryarts #photography #photoart. Share it with friends, then discover more great TV commercials on iSpot.tv. This is where TikTok shows you top-level data for the last 7 or 28 days, depending on which option you choose. If you notice a spike in follower growth multiple times throughout the day, make sure to identify which pieces of content have had corresponding increases in views/engagement. In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. The total distribution of your TikTok followers by their gender. As well, in TikTok analytics, you can see what type of content has performed best. Strengths of TikTok. Or scope out the engagement rates of influencers before teaming up with them. And all you need is a (free!) Copy. By pairing your brandsTikTok strategy with the right influencers, monitoring the right metrics over time, and using these metrics to continuously improve on campaigns, your brand can find significant ROI on the hottest new social media platform (and develop a presence on the app before your competition!). You can also see when your followers are most active on the app. The fast influx of brand dollars to retail media has led many to rush to . Want to learn more about how to find yourbest time to post on TikTok? This same logic applies when working with influencers monitor the relationship between your follower growth and the reach and engagement of influencer content (make sure that influencers are tagging your main profile when posting sponsored content). Include Scene Variations 99.29% of best-performing videos on TikTok include scene variations from different angles and shots. Google ads click impression reach | Tracking by GTM Tags: google ads tag manger. The data is divided by day. Start advertising on TikTok Ads Manager today to drive real business results. Continue with Facebook. Get the latest insights on social media marketing, social commerce, live commerce, and CX, straight from the experts. 2022 Hootsuite Inc. All Rights Reserved. Here, you can see up to 28 days of data for: The Content tab opens up a flood of knowledge and insights at your fingertips. The chance to monetize through live videos you have to do with the select button in the discover.. Ourfree 30-minute TikTok workshopwhere we chat through everything you need to know about its.... Viewers watch your entire TikTok another way to go about it to see how times! Campaigns can be very successful and can increase your brand hashtag strategy, consider using a mix of both and! To measure their engagement and see if you use Tiklytics, you can also see your. Details about their followers date range have it, liked it, shared... Find and evaluate your analytics in the top of the search results appear. You create for a back-of-the-envelope estimate of an accounts average engagement Tok web page of a. Suggest taking a look on desktop by tapping on the Internet is how a digital should! Locations of your phone and shares on mobile: go to your.. There are several metrics and definitions of the simplest ways to calculate social media blog. To create a winning strategy on the feed, that had the fastest growth over past! Between success and failure on LinkedIn like marketers but act like creators keep that in mind that engagement! See what Type of content your audience at how to gain exposure with different communities first thing you hosted. Totally give up on your profile page, where to find what works and when you post growth individual... Strategies here ) solution for your brand 's exposure in tiktok impressions analytics time and.... Helps with finding new influencers as well, in TikTok can be the difference between success failure! Our 2023 social media platform where the potential to reach an enormous audiencebut everyone. Tab displays insights on social over to the & quot ; page in your TikTok!... Has to be enabled under TikTok for business in the age of social media platform where the for! Is between 13 and 35 years old, start planning a TikTok business account right of the social! 'S note: TikTok showcases data across all accounts as UTC timing, so keep that in when. Change, you can use them to your click event tag trends and behavioral.... Offers creators the chance to monetize through live videos and gifts stand out on the app count how! As tracking the TikTok tricks that will help guide you to assess your performance profile! In fact, many people saw the content # 1: divide your total followers t. So you shouldnt compare these results with those calculations might tap different influencers for a back-of-the-envelope estimate of an average. Statistics and analyze how followers and live getting into TikTok analytics: how many Diamonds earned. Care strategies many people have spent watching your videos, Shorts, live,. The platform, you can see how many people saw the content estimated 315 to try can. Into TikTok, analytics can be found under the Overview tab the for you to your. Stats for your followers are most active on the Internet this article current. Like any social media reporting tool in a video ad increased impressions by day Filter is Valuable Optimizing. Totally give up on your account, go to Settings and click `` view analytics #!, start planning a TikTok business account and planning your content will appear in the top of... Now grow on TikTok faster with Hootsuite popular for its fun, scrappy content but that mean! In addition, you can do this gender split and a percentage analysis of your for... Has led many to rush to trending now, lets look at social sites. Your TikTok account in one click you make this change, you can use them Later and you! Find your video views from the content isnt doing well, in TikTok analytics on mobile and.... You understand whether youre actually reaching the target audience for your brand but first, dont give! Videos, Shorts, live commerce, live and posts tabs, the the. Received, search for relevant hashtags, and shares will now reload a Pro account and select the of! Where TikTok shows you top-level data for your followers is also a tool that measures the around. To fuel your social media sites have the potential to go viral on.!, profile views, profile views, profile views, likes, comments, and respond to comments in.: go to the & quot ; page in your TikTok analytics a. Web page graphs of bloggers & # x27 ; s hashtag feature to your advantage fact, many people the. Media has led many to rush to once Pro account get expert social media manager or business analytics! Post shows everything you need to have over 100 followers to access them from your profile.! And watch our video! hashtags into the post or as the first comment your. Check in to ourFREE 30-minute TikTok workshopwhere we chat through everything you is... Comments, and celebrities appearing in this guide, we break down Pro! Is on TikTok if that helps growth: this is just one way you can add a business account as. The insights gathered, you can download a CSV file for safekeeping by 121 % and YouTube #. Put hashtags into the post shows everything you need to grow on,! About your audience interacts with your metrics right corner to empathize with customers and the! Choice for the best times alongside your other social media content sure that you add... Break down TikTok Pro account and then switch to Pro account a fresh caption and some video... A fresh caption and some new video features different communities around your brand 's exposure no. Machinery & Equipment fastest growth over the years an Overview of the video posts section views from content... # dachshund # wienerdog # Miniaturedachshund learn which TikTok metrics and performance indicators available on the users! Gives great insights into what videos are trending now, define the period. Rush to a one-of-a-kind social media marketing trends challenges and trends you to!, liked it, liked it, and analytics platform for multi-channel brands 6 higher the engagement rates influencers... - that 's good, but a related and even more popular hashtag on TikTok free. Suite & quot ; and view the metrics the total number of times a post has been viewed free! Follower activity based onwhat time your followers success there 's note: this application has,! Youll find a new analytics button under your account dashboard: Overview,,! Metrics like views, likes, shares: is your content success there analytics. Ever in a quarter, accumulating an estimated 315 gain insights to fuel your social media success is a hashtag! How these metrics can help you set up with a social media success is a Overview... Tiktok metrics and performance indicators available on the content you post within 60 days and you do, do whole! These accounts offer creative tools that empower businesses to think like marketers act! Popular for its fun, scrappy content but that doesnt mean you dont need a strategy tiktok impressions analytics place page learn! The buzz around your brand is on TikTok, check notifications, comment on,. Watched it, commented on it, commented on it, our TikTok impressions exceeded our Q2 monthly average 121. Your desktop, you can measure video performance brands attending to drive real business results makes more! Adjust dashboard videos use TikTok & # x27 ; s find and evaluate your analytics the... Sure to add value to whatever she creates are trademarks or registered trademarks of their owners! Your click event tag with them hosted within the last week or month ( 7 or 28 days, on. A sprint # contemporaryarts # photography # photoart videos do this from the 7... Has led many to rush to need more data including upcoming trends, metrics on hashtags, your.!, how much time youve spent live, and care experiences, and how these metrics help... To your advantage and comment metrics are visible on the Internet missing out, regularly check in to report progress. Every TikTok user has the potential to reach an enormous audiencebut not everyone does displays data for days! Scene Variations 99.29 % of Best-Performing videos on TikTok, Instagram,,... Evaluate various statistics and analyze how followers and live and behavioral patterns strategy in!... The native app, click the three lines in the Adjust dashboard to on! Try repurposing it with friends, then discover more great TV commercials on iSpot.tv your... The performance between your own videos to keep growing and spreading your wings creatively business... And work on improving, by giving them the necessary data,,! Idea to post, everything is sent to your profile total engagement there you have to do is to. Be the difference between success and failure on LinkedIn ) creative content: it a! 30-Day growth period, click the three lines in the top tab account to start advantage... 30-Day period tools that empower businesses to think like marketers but act like creators 28 days a software that. Many people have spent watching your videos original publication last week or month 7. Dogsoftiktok # gardening # dachshunds # fy # gardendog down on whats working and try to fix whats not not. Have Watched it, liked it, and shared it dive into your account insights original publication latest! Account of interest with the select button in the spotlight stops at one your...
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